Beauty from around the world, crafted for you

A beauty experience with no borders

A multicultural beauty ecosystem designed to simplify and elevate the way we care for ourselves

Multicultural beauty

We believe in a beauty that crosses borders and lifestyles, delivering simplicity through technology. Less conformity, more identity

Self-care experience

Rituals that are simple, enjoyable, and reliable, designed to complement your daily life

Globally driven curation

We seek out brands and formulations that unite heritage and innovation, prioritizing true efficacy, safety, and worldwide trends

A multicultural beauty brand that blends Asian rituals and global trends into Brazilian daily life, offering products and curation focused on efficacy, sensoriality, and authentic identity

At our kiosks, online meets offline: discover new products, experience textures, get tailored guidance, and create rituals designed just for you

Our platform connects global beauty brands to Brazil with a clear, structured pathway, from curation and sales channels to operations and market-aligned storytelling

Discover Braello

The Braello Experience Ecosystem

Delivering security in distribution and speed in launches across Korea and Brazil

Strategic Partnerships

Customised Assistance

Physical and digital touchpoints

Operating from Korea and Brazil

All products reaching customers are authenticated and endorsed by the official brand

Kiosks, cross-border operations, and marketplaces, offering both sensory engagement and personalized support

In Korea, Brazil, at kiosks or online, our support is expert, consultative, and efficient

Merging J-Beauty and K-Beauty innovation with Brazilian self-care rituals.

Beauty rituals designed for every moment

Experience textures, fragrances, and cutting-edge technologies that elevate your skin and optimize your routine

Building Connections, Driving Expansion

Ready to expand your cosmetics brand in Brazil? Braello ensures a secure connection to thousands of Brazilian consumers